Channeling Seth Godin: Joe's Crab Shack

So I’m thinking about going to Joe’s Crab Shack for dinner. They just opened up about 20 minutes from my house, and I figure it can’t hurt to have an alternative to Red Lobster for quickie seafood.

I google them instead of just typing in joescrabshack.com, because it’s a 50-50 chance they’ll have some different domain [...]