Teleclass Nuts & Bolts, Part 3: Recordings (and backup recordings!)

Our story so far:

I’ve taught quite a number of teleclasses about various tech topics, but I only realized recently that the setting-up and managing of teleclasses themselves is a tech topic that you might need help with.

I’ll describe the technological steps that I go through each time I set up and run a new class, from beginning to end.

In the previous two installments I talked about conference lines and getting the word out. Today’s topic is recording your teleclass.

Why record in the first place?

If you’re just starting out, you might be a little shy or even squeamish about the idea of recording yourself talking. And I totally get that. I still get a little weirded out by listening to myself on a recording, so I’m right there with you.

But here’s the thing: There’s no downside to recording your class. That becomes pretty clear if you flip the question and ask “Why not?”

  • I might say something stupid or sound dumb. Yep, you might, and no one ever has to hear the recording if you do. It’s yours. You can hide it, archive it, or delete it.
  • No one will ever want to hear/download/buy the recording. Yep, that might be true. But no one will ever be able to make that choice unless you have a recording in the first place.
  • I don’t know how. That’s OK, you can learn! Keep reading for your first steps.

Let’s flip these into reasons to go ahead and record:

  • I might say something brilliant. However unlikely you may think this outcome, it’s at least technically possible, right? And if you do, you’ll have captured it for posterity. Bonus: If someone else says something nice about your class, you’ve captured an instant testimonial!
  • If I ever want to create products to sell, having audio recordings gives me material to work with. You bet. You can even give them away as free bonuses, if you’re not ready to build an info product empire just yet.
  • This is a chance to practice something new. I think it’s a great idea for us solopreneurs to learn how to do most, if not all, the work our businesses require. If there are tasks you hate, sure, you can plan to outsource them at some point, but even if you do have that plan, you’ll want to know enough about what you’re doing to describe your plans to future helpers, right? And if it turns out there are tasks you can do yourself that you don’t mind, you can save yourself some money and feel super-capable at the same time. What’s not to like?

Now that I’ve given this great pep talk, let’s move on to the actual recording how-to.

Use your conference provider’s built-in recording feature

Most of the free conference providers offer free recording of their calls. If your call provider doesn’t offer this service, or charges you for recording, you really ought to switch.

The exact procedure for starting and stopping the recording depends on the conference provider. There should be clear instructions on the provider’s website or in the email you received when you signed up. And the provider’s automated system should walk you through the process as you do it, too.

For example, when I’m hosting a call using FreeConferencePro, I just have to press *9 to tell the service to start recording. I’m prompted to enter a number to identify the call (this is just any number that I make up, and I don’t have to remember it), then the # key, and then I hear “This conference is being recorded.” And when I hang up, the recording stops.

That’s it. As few as four key presses, and I’m recording.

Your conference provider should store your recordings for you, but you should still download a copy of the recording to your own computer as soon as possible after the call (I’ll cover downloading in a future installment of this series).

Always have a backup plan

If you’re going to record the call, I highly recommend creating a backup recording. You can (probably) do it for free, so the same “there’s no downside” argument applies. There is more than one way to handle backup recording, so here are a few ways I’ve done it:

Use a paid service like AudioAcrobat or BYOAudio. Each is $19.95 per month after a 30-day free trial; those are not affiliate links since I’m not a paying subscriber of either service. I have used AudioAcrobat in the past and it does make publishing audio files very easy, but WordPress plugins can do that job just as easily for $0. To record a conference call, you’ll need three-way calling to connect the AudioAcrobat recording service with your conference line.

Use your computer to record directly. This only works if you’re going to use Skype or a similar VoIP service for your call (which in general I don’t recommend due to possible connection and clarity problems), and if you have audio recording software and know how to use it. You’ll also likely end up with a recording that features your voice loud and clear, while any other voices on the call will sound like they’re, well, on a long-distance line. So you’ll want to be a savvy enough audio editor to do tricks like balancing out the volume levels. Not for the faint of heart.

My current favorite backup: TalkShoe.com. It’s a hybrid of an Internet radio network and a conference-call service, allowing both live webcasts and private invitation-only calls. I simply set up a private call, dial in using three-way calling, and have TalkShoe automatically record the entire call. Come to think of it, you could do this three-way-calling backup-recording dance with any other free conference service (or even another FreeConferencePro account).

Got a question about any of these services, or about recording conference calls? Leave me a comment or talk to me during my Open Office Hours!

How to build your online empire for free

In yesterday’s post, I told you it’s OK to stick with Blogger.com, a free web-based blogging platform, if you weren’t ready to do the whole design-and-manage-your-own-online-empire thing.

Today I want to talk about the money part of the equation. Or really, the how-can-I-avoid-spending-money part.

I get asked questions about cost a lot. Mostly, “What will my online business cost to build?”

And I hate to tell you this, but… it depends.

Yeah, I know. The most UNhelpful response in the universe.

So I’m going to try to be a teeny bit more helpful and give a few figures based on my experience. Your figures, it should go without saying but I’m going to say it anyway, may be completely different.

But first, just to reassure the bootstrappers, the downsized, the laid-off, and the otherwise economy-stricken among us:

Yes, you can do it for free

You can totally build a complete online empire (yes, even one where you can sell stuff) for free. You don’t have to pay for anything, not even a domain name.

The tradeoff is that you are going to spend your own time and energy (since free means you’re not going to pay for help) setting everything up. This is a fine tradeoff for many people. And it may be fine for you. But you should know about the tradeoff before you plunge ahead thinking that free means easy.

My tools of choice for this path are:

  • Blogger to build your website. I mentioned this yesterday. Reliable, powerful, and free.
  • Feedburner (another Google-owned service) for managing a full-featured RSS feed, including email subscriptions.
  • Google Analytics for fancy-schmancy site statistics.
  • MailChimp if you want to have a mailing list with more features and more control (say, for a newsletter, an email list for your buyers, or an advance discount list). This almost obnoxiously friendly service is free as long as you have fewer than 500 subscribers.
  • PayPal for all your e-commerce needs. Technically PayPal does have a monetary cost, since they take a percentage of your sales, but there is no up-front cost since they only get paid when you do.
  • CoolText for creating buttons and snazzy doodads for your site. You don’t have to be limited to the standard yellow PayPal button anymore!
  • FreeConferencePro.com for recording conference calls, client sessions, or just yourself talking (an instructional audio, say).
  • TalkShoe for backup recording (use 3-way calling to dial into FreeConferencePro.com and TalkShoe, so you have two recordings of the same audio — this can save your skin) or to set up a live webcasted conference call (otherwise known as an Internet radio show).
  • DimDim.com for screen-sharing, webinars, and collaborative editing.
  • Jing for recording short (less than 5 minutes) screencasts.
  • Viddler for hosting and publishing those short videos (and why not post them on YouTube as well?)

Oh my goodness, that’s a long list. Longer than I planned. And I’m sure there are more tools out there — leave a comment to contribute your favorite!

The costs of “free”

Two important points before I hit the publish button:

  1. Please don’t fool yourself into thinking that free in monetary terms means there is no cost. There is always a cost. Time, energy, perhaps frustration, and limited choices are all real costs. And only you can determine what costs you are willing and able to pay. When someone else tells you what you should outsource and what’s worth paying for, that’s true for them. Is it true for you? You may adore doing the DIY thing and building “sweat equity.” Or you may not. And no one else can decide for you.
  2. This whole “building a website” thing is not a one-time project, so it’s not a one-time cost either. You may think that if you could “just get your website done” your business would be Ready for Prime Time. But I’ve worked with enough clients and built enough sites to say Trust Me: You will eventually want to make changes to your site. That’s why I like to emphasize the DIY aspect of website management, because I want my clients to be empowered to make changes to their own sites. But if you’re not a DIYer, you’ll need to have the resources to pay to have these inevitable changes made.

And that leads us to the paid path. The technology-budgeting stuff I started out with. That’ll come in the next installment because this post is quite long already and it’s time to go start making burritos.