Bad news, good news: Why you won’t be able to hire me in February

February Gold narcissus (daffodils)Welcome to February!

It’s a bad-news, good-news kind of month, isn’t it? A few examples:

Bad news: It’s so dreary, dark, and cold. Bah humbug!

Good news: It may be hard to notice, but the days are ever-so-slightly getting longer. Some things, like these February Gold narcissus (daffodils, which are one of my very favorite flowers), are even growing!

Bad news: If the Mayans and conspiracy theorists are right, this may be the last February ever.

Good news: At least we get an extra bonus Leap Day! With 29 whole days to rock it, we can make this the best February EVAR!

Bad news: I have a hard time coming up with things to write for my supposedly-weekly newsletter. Can I get an “amen”? Please? Anybody?

Good news: My friend Beth McKeon, who runs not one but three successful small businesses, is leading a roundtable workshop this weekend called But What Do I Write? I am totally looking forward to this. Come join us — it’ll be fun, and you might even be able to get your next newsletter done in time to watch the SuperAdvertisement –er, Bowl.

Bad news: The sheer volume of awesome stuff I’m doing this month means I will be completely unavailable for new client work, including Units of Wendy, Fairy Godmother packages, and WordPress installations, until April 2 (no fooling).

Good news: Here’s  just a taste of the aforementioned awesome stuff: This is the month Pamela Wilson and I will be releasing a new do-it-yourself guide to building and designing your own website, along with a free class, information-packed PDF reports, and bonus interviews (hint: We have a Skype date with Sonia Simone this week!) If you want to be the first to get the goodies, join my Invitation List! Just fill in your address here, click RSVP, and I’ll keep you in the loop, one step ahead of the crowd.

Oh, and a final piece of good news: If you’re already in my Peace of Mind Program, no worries! I’ve reserved time just for you during this short but busy month, and I’ll continue taking care of your WordPress backups and upgrades.

Hey, that tips the total for February into the Good News column… how about that?

February Gold daffodil image by Cillas on Wikimedia Commons, used under a Creative Commons ShareAlike License

AWeber introduces Subscribe by Commenting to the Web Form plugin

I’ve previously written a guide to using the AWeber WordPress plugin. Last week, AWeber announced a new feature in the plugin that lets your blog commenters subscribe to one of your lists without filling out a separate form.

Specifically, this feature adds a simple checkbox to your blog comment form. If a commenter checks the box, the commenter is treated the same as someone who fills out your AWeber subscription form: They will receive a confirmation email message asking them to click a link to complete their subscription.

Want to see it in action? It’s on this very post! If you’re reading this in a feed reader or in your email, swing by the original blog post to see my shiny new checkbox.

It’s super-simple to activate on your own blog, and I’ll show you how in a minute.

First, let me be perfectly clear that the AWeber WordPress plugin does not automatically subscribe commenters to anything; they have to check the checkbox and complete AWeber’s double-opt-in confirmation process. You cannot set the checkbox to be checked by default (that would be a pretty clear violation of AWeber’s stated privacy policy, after all).

Commenters can subscribe with one click

I activated the new feature as soon as I heard about it, because I figure if someone is interested enough in my blog to leave a comment, and they’re not already subscribed to my Weekly Web Tips, I might as well give them a really easy way to subscribe without filling out another form or clicking through to another page.

Here’s how to activate this feature on your blog:

First, navigate to Settings –> AWeber Web Form in your WordPress dashboard. Assuming you’ve been able to connect your AWeber account to your installed plugin as described in my instructions for configuring the AWeber WordPress plugin, here’s what your plugin settings now look like:

You just need to do three quick things here:

  1. Select a list from the dropdown (if you only have one list in AWeber, that will be pretty easy).
  2. Edit the “Promotion text” to accurately reflect the list you’re asking your commenters to sign up to.
  3. Don’t forget to click the blue “Save” button!

The two checkboxes here are checked by default. The “Allow subscriptions when visitors comment” is the important one here. Leave it checked to give commenters the option to subscribe.

A note about blog registrations

The second checkbox, “Allow subscriptions when visitors register to your blog,” is irrelevant for most of us, because you shouldn’t even be allowing registrations to your blog unless you have a good reason, such as a membership site. To check this setting on your site, visit Settings –> General in your WordPress dashboard, and verify that there is no check in the box labeled “Anyone can register.”

On the other hand, if you do have a membership site and you want to add your members to an email list at the same time they sign up, this is a super-simple way to do it. In this case, you’d want to UNcheck the first box, so that only new registrations to your blog, and not blog commenters, are added to the membership email list.

Remember that you can’t autosubscribe people, though, so you will almost certainly have members who register but don’t bother to check the box and thus don’t receive your emails. So you’ll want to have a backup method to ask those members to subscribe.

Anyway, here’s a shot of my saved settings for the AWeber WordPress plugin after I chose my list and edited my promotion text (the very same text you’ll see next to the checkbos on the comment form of this post…infinite meta loop alert!):

As you can see, it’s quick and easy to add a subscription checkbox to your comment form with the addition of this new feature to the AWeber WordPress plugin.

Limitations of the AWeber WordPress plugin “Subscribe by Commenting” feature

The plugin only allows you to connect one AWeber list with your comment form, so if you have more than one list, make sure you choose the one most relevant to your blog commenters sitewide to add to your comment form. You can switch lists and re-save after you’ve selected one in the drop-down menu, but remember that the new list will now apply to all your comment forms. There’s no way to let commenters on different posts subscribe to different lists.

There’s also no way to let commenters subscribe to one list and blog registrations to another — both checkboxes are connected to the same list. So if you are contemplating the membership-site option, you won’t be able to also use this plugin to add newsletter subscribers from your comment form.

Even with these small limitations, the new “Subscribe by Commenting” feature is a welcome addition to the AWeber WordPress plugin.

Comment card image adapted from Boonerator on Flickr, used under a Creative Commons ShareAlike License

Step-by-step hand-holding for AWeber novices: Love Your List

You’ve been told you Must. Have. A. List.

And that you really ought to invest in an email list management service if you want your business emails to look professional.

So you dutifully went out and signed up for AWeber — or you’re about to.

But now, you’re stuck.

That’s the bad news. The good news is, you’re not alone — and there is a way out. I’ve talked to other business owners in just your situation, I’ve listened to their questions and frustrations, and I finally got together with life coach and master perception-shifter Shannon Wilkinson to do something helpful, doggone it!

Earlier this summer, Shannon and I held a free teleclass entitled Three ways to get more out of your AWeber investment. You can get the recording of that class by clicking that link.

Then we taught a four-week workshop all about AWeber, which was a ton of fun and helped some complete AWeber novices get a solid start with their email marketing plans.

Now, we’ve turned that workshop into a home-study course, and everyone who buys it before September 21 will get invited to a follow-up bonus teleclass to get your AWeber questions answered live.

Love Your List: Cozying up to AWeber to build relationships with your right people

This home-study course is for you if:

  • You’ve got Aweber (or are about to sign up), and you’re asking yourself, “now what?”
  • You’re a do-it-yourselfer who wants step-by-step instructions and compassionate guidance as you learn the basics of AWeber.
  • You find yourself easily overwhelmed or frustrated by technology.

Each of the four one-hour audio recordings features help and tips from me and my fabulous co-host, Shannon Wilkinson. And the audios are accompanied by a PDF workbook chock-full of screen shots, instructions, and examples.

  1. Walk through each step with Wendy. During this portion of the audio, you’ll listen to a step-by-step explanation of a specific AWeber task. You’ll be able to follow along in your workbook, looking at screen shots that illustrate each step.
  2. Shift your perceptions with Shannon. She’ll lead a group exercise that will help address the anxieties, worries and fears that arise naturally when learning a new technological task. Instead of fighting these fears, or letting them dominate you, we’ll put them into perspective. We encourage you to listen to these confidence-boosting exercises as many times as you need to.
  3. Take action with handy checklists. Now that we’ve shown you the steps to take and addressed the questions and issues that have kept you from doing it so far, you get to actually do the steps yourself using our checklists as a guide.
  4. Get your questions answered on the course website (Premium Course only). You’ll get access to a password-protected website where you can ask your AWeber questions and see the questions others have asked (and the answers).
  5. Get live help during our Bonus Call (Premium Course only). On September 21, we’ll hold a bonus Q&A call so we can answer as many of your questions as possible, live and in real-time. Premium purchasers will automatically receive an email invitation.

The complete home-study course will be ready for delivery on September 14. If you order it before then, we’ll thank you by giving you a special discounted pre-sale price.

And remember, anyone who buys the Premium course before September 21 will get invited to our bonus follow-up teleclass, where we’ll be doing AWeber Q&A live.

Check out the Love Your List workshop page for details and ordering information. Got a question? Feel free to leave a comment here, or talk to me during Open Office Hour (that’s every Thursday from 10am to 11am Pacific time).