Restaurant menu follies

The Professor and I recently got takeout Thai food from our favorite local restaurant, Sky Thai. And it turned into a case study in “what were they thinking?” that I just had to write about.

Takeaway #1: A good domain name gives you a lot of Google juice

I knew I had a paper [...]

How to spend your measly technology budget

First things first: If you have less than $500 to spend, go look at my list of tools that will let you build your online empire for free (and don’t forget to read the awesome suggestions in the comments).

Now, if you’ve got the $500 and want to know what to do with it, [...]

How to build your online empire for free

In yesterday’s post, I told you it’s OK to stick with Blogger.com, a free web-based blogging platform, if you weren’t ready to do the whole design-and-manage-your-own-online-empire thing.

Today I want to talk about the money part of the equation. Or really, the how-can-I-avoid-spending-money part.

I get asked questions about cost a lot. Mostly, “What [...]

Do I really need WordPress? Can't I just start with Blogger?

This question comes straight from the mailbag:

Is it okay to just start on Blogger? I tried WordPress but it frustrated the heck out of me.

I’m so glad you asked. It’s true that I’ve been hyping WordPress for its power, flexibility, and ease of use. But there are a couple of practical barriers [...]