Black Friday, Schmack Schmiday.
I don’t go in for that nonsense. Never in my life have I spent the night in a Best Buy parking lot, waiting for 12:01 so I could get into the holiday spirit by being trampled by an insane mob while trying to get my mitts on a $99 plasma [...]
Two quick examples of why it’s great to actively sell to your existing customers:
1. “Is everything delightful?”
The other day I had lunch with a friend at one of my favorite local restaurants, Farm Artisan Foods. We were enjoying a sampling of tapas-like small plates, including a truly delicious salad that included [...]
How NOT to upsell (and by the way, my car DIDN’T explode)
This week’s edition of Heart-Centered Technology Tips is more marketing-focused, and it contains a recommendation for a product I recently purchased. There, you’ve been warned.
You might already know that I believe technology is just a tool that we use to [...]