Teleclass Nuts & Bolts, Part 3: Recordings (and backup recordings!)

Our story so far:

I’ve taught quite a number of teleclasses about various tech topics, but I only realized recently that the setting-up and managing of teleclasses themselves is a tech topic that you might need help with.

I’ll describe the technological steps that I go through each time I set up and run a new class, from beginning to end.

In the previous two installments I talked about conference lines and getting the word out. Today’s topic is recording your teleclass.

Why record in the first place?

If you’re just starting out, you might be a little shy or even squeamish about the idea of recording yourself talking. And I totally get that. I still get a little weirded out by listening to myself on a recording, so I’m right there with you.

But here’s the thing: There’s no downside to recording your class. That becomes pretty clear if you flip the question and ask “Why not?”

  • I might say something stupid or sound dumb. Yep, you might, and no one ever has to hear the recording if you do. It’s yours. You can hide it, archive it, or delete it.
  • No one will ever want to hear/download/buy the recording. Yep, that might be true. But no one will ever be able to make that choice unless you have a recording in the first place.
  • I don’t know how. That’s OK, you can learn! Keep reading for your first steps.

Let’s flip these into reasons to go ahead and record:

  • I might say something brilliant. However unlikely you may think this outcome, it’s at least technically possible, right? And if you do, you’ll have captured it for posterity. Bonus: If someone else says something nice about your class, you’ve captured an instant testimonial!
  • If I ever want to create products to sell, having audio recordings gives me material to work with. You bet. You can even give them away as free bonuses, if you’re not ready to build an info product empire just yet.
  • This is a chance to practice something new. I think it’s a great idea for us solopreneurs to learn how to do most, if not all, the work our businesses require. If there are tasks you hate, sure, you can plan to outsource them at some point, but even if you do have that plan, you’ll want to know enough about what you’re doing to describe your plans to future helpers, right? And if it turns out there are tasks you can do yourself that you don’t mind, you can save yourself some money and feel super-capable at the same time. What’s not to like?

Now that I’ve given this great pep talk, let’s move on to the actual recording how-to.

Use your conference provider’s built-in recording feature

Most of the free conference providers offer free recording of their calls. If your call provider doesn’t offer this service, or charges you for recording, you really ought to switch.

The exact procedure for starting and stopping the recording depends on the conference provider. There should be clear instructions on the provider’s website or in the email you received when you signed up. And the provider’s automated system should walk you through the process as you do it, too.

For example, when I’m hosting a call using FreeConferencePro, I just have to press *9 to tell the service to start recording. I’m prompted to enter a number to identify the call (this is just any number that I make up, and I don’t have to remember it), then the # key, and then I hear “This conference is being recorded.” And when I hang up, the recording stops.

That’s it. As few as four key presses, and I’m recording.

Your conference provider should store your recordings for you, but you should still download a copy of the recording to your own computer as soon as possible after the call (I’ll cover downloading in a future installment of this series).

Always have a backup plan

If you’re going to record the call, I highly recommend creating a backup recording. You can (probably) do it for free, so the same “there’s no downside” argument applies. There is more than one way to handle backup recording, so here are a few ways I’ve done it:

Use a paid service like AudioAcrobat or BYOAudio. Each is $19.95 per month after a 30-day free trial; those are not affiliate links since I’m not a paying subscriber of either service. I have used AudioAcrobat in the past and it does make publishing audio files very easy, but WordPress plugins can do that job just as easily for $0. To record a conference call, you’ll need three-way calling to connect the AudioAcrobat recording service with your conference line.

Use your computer to record directly. This only works if you’re going to use Skype or a similar VoIP service for your call (which in general I don’t recommend due to possible connection and clarity problems), and if you have audio recording software and know how to use it. You’ll also likely end up with a recording that features your voice loud and clear, while any other voices on the call will sound like they’re, well, on a long-distance line. So you’ll want to be a savvy enough audio editor to do tricks like balancing out the volume levels. Not for the faint of heart.

My current favorite backup: TalkShoe.com. It’s a hybrid of an Internet radio network and a conference-call service, allowing both live webcasts and private invitation-only calls. I simply set up a private call, dial in using three-way calling, and have TalkShoe automatically record the entire call. Come to think of it, you could do this three-way-calling backup-recording dance with any other free conference service (or even another FreeConferencePro account).

Got a question about any of these services, or about recording conference calls? Leave me a comment or talk to me during my Open Office Hours!

Upcoming classes: Backups, Upgrades, & Web Colors

A quick roundup of upcoming stuff:

Tomorrow (Thursday, June 10), I’m Cairene MacDonald’s guest for a special Bite the Candy workshop on backups and upgrades. So if you’ve been putting off backing up your hard drive, or upgrading your WordPress plugins, or you want support with other backup-and-upgrade-related issues, join us for a dose of reassurance and some focused work time.

Learn all about Bite the Candy and sign up here.

Next week, on Wednesday, June 16, I’m holding a free Color Clinic teleclass with artist Amy Crook of Not Dead Yet Studios and Antemortem Arts. We’ll talk about the do’s and don’ts of choosing colors for your website (I’ve got lots of stuff to ask Amy, because I’m a builder, not a designer — I deliver function, and the form is pretty much up to you), plus we’ll announce our top secret joint project!

Learn about the Color Clinic and sign up here.

Finally, my Love Your List workshop with Shannon Wilkinson is going really well, and you can still join us! The live workshop runs through June 22, and you’ll have access to all the call recordings so you can catch up and get AWeber all set up to build your business. We will be packaging the recordings and creating a workbook for a home-study version, which will be priced 50% higher. So if you want all the same materials as the home-study version, for a much lower price, you’ll want to sign up now.

Learn about Love Your List and sign up here.

I love doing these live classes, and I’d be thrilled to have you join me for any of them.

Teleclass Nuts & Bolts, part 2: Getting the Word Out

Our story so far:

I’ve taught quite a number of teleclasses about various tech topics, but I only realized recently that the setting-up and managing of teleclasses themselves is a tech topic that you might need help with.

I’ll describe the technological steps that I go through each time I set up and run a new class, from beginning to end.

Last week I talked about conference lines. Now that you have a dedicated phone number for your teleclass, how do you give that number to the people who need it?

Open the doors or close the gate?

The first decision to make is whether to require people to sign up to join the class, or just broadcast the telephone number to the world.

If you are charging admission, you obviously want to collect payment before giving people the call-in details. An example is the Bite the Candy teleclass on backups and upgrades I’m doing on June 10 with Cairene MacDonald of Third Hand Works.

It costs $37 to register for the workshop, and Cairene has a nifty system set up so that buyers automatically receive an email message containing call details once their payment has been received (I’ll describe how I set up systems like this in future installments of this Teleclass Nuts & Bolts series).

If your teleclass will be free, it’s still a common and accepted practice to ask people to register. An example is the free teleclass called three ways to get more out of your AWeber investment (you can still sign up even though the class is over — you’ll get the recording), which I did with Shannon Wilkinson to promote our Love Your List workshop.

Why do you want people to sign up, instead of just handing out the number? So you can get your (electronic) hands on their email addresses, which you can then use to send marketing messages. In our case, we wanted to promote a paid workshop, and we also wanted a way to send people the recording after we held the live teleclass.

Of course, people will (rightfully) complain if you do this in a sleazy way, so it’s always a good idea to be upfront about what you’re going to do with their email address, and then make that something good. Such as sending them a recording of your class afterward, asking their opinion, thanking them with a special offer, or any number of other good-citizen marketing techniques.

Open to all

A note (and a question) about ungated calls: I’ve heard it said that giving something away (like an ebook) without requiring an email address means it will spread 20 to 50 times more people (not 20% to 50% more, but 20x to 50x). I’m not sure if those numbers apply to teleclasses, however (and I wonder if anyone has any information or statistics on this).

Teleclasses are different from ebooks, because they happen at a specific time. I’m sure that many more people will have access to the dial-in information if you make it public (for instance, simply publishing the phone number on your website, your blog, your Facebook and Twitter accounts, etc.). But that might not translate into more people actually calling in. Or it might. Does anyone out there know?

If you’re going to make the call-in information public anyway, I’d suggest going one step further and broadcasting your call as a live Internet radio show. You can do this for free at sites including BlogTalkRadio.com and TalkShoe.com (I personally prefer TalkShoe because there are no restrictions on when you can broadcast, you can have more live callers, and you can also schedule “private” broadcasts). People can listen on their computers or call in, you can easily get a recording (which will live on in your public archives, too), and you also get a bit more exposure by using the Internet radio site as a platform.

Countdown to the call

Whichever way you choose to set your call up, you’ll want to make yourself a Call Countdown Calendar, scheduling your publicity-generating activities so they build to a peak in the day or so before your call.

This is a chance to use your normal online activities to promote your call. For instance, if you hang out on Twitter, tweet a few times each day, and ask for retweets. Update your Facebook or LinkedIn status to include a note that you’re excited about your teleclass (with a link, of course!). Write a blog post (or several).

If you asked people to register for the call, I highly recommend that you set up a reminder email message to go out to everyone who registered, on the day before or the day of (the morning of the teleclass day is best, in my opinion). If you added them to an email list service like AWeber, it’s a cinch to set up a broadcast message containing the call-in details.

In my next Teleclass Nuts & Bolts installment, I’ll talk about recording your teleclass.

Backups and Upgrades: The Greatest Hits Collection

The smart and wonderful Cairene MacDonald from Third Hand Works has invited me to be a special guest teleclass leader for her excellent Bite the Candy series of workshops this Thursday, June 10, on the subject of Backups and Upgrades Without Tears.

Side note: “Without tears” is pretty much my preferred way to do everything, except maybe attend weddings — there’s no avoiding a meltdown of empathetic joy in that case, so I just bring tissues.

Anyway, I’ve written about upgrades in detail here on the blog, and I thought I’d collect all the related links into a handy-dandy reference in honor of biting the candy.

How to upgrade practically anything

This is a 6-part series on upgrading, inspired by my experiences upgrading WordPress from version 2.6 to 2.8. It’s written mostly about software, but the theory and practical steps apply to hardware, website stuff, and everything in between. More or less.

I also wrote posts (with step-by-step screenshots) on how to upgrade WordPress and how to upgrade a WordPress plugin. Since I wrote the latter post, WordPress has introduced the ability to bulk-upgrade plugins (meaning you can upgrade a bunch of them all at once, with a single click), which is an awesome time-saver and probably means I need to write another post illustrating that process.

The backup brigade

Did you happen to notice that I devoted a whole entry (Step 2) of the upgrade series to backing up? If you go read my post about upgrading WordPress, you’ll see that I mention backups there, too. And any sane upgrade guide will tell you the same thing: Back up before you upgrade.

This is why backups and upgrades are a package deal. You need your stuff backed up before you attempt an upgrade (honestly, you need your stuff backed up no matter what, but upgrading is a great excuse!).

Here are three posts about backups:

I’m looking forward to biting some candy with Cairene on Thursday, and I hope you’ll consider joining us!