Restaurant menu follies

The Professor and I recently got takeout Thai food from our favorite local restaurant, Sky Thai. And it turned into a case study in “what were they thinking?” that I just had to write about.

Takeaway #1: A good domain name gives you a lot of Google juice

I knew I had a paper [...]

My phantom waiting room, bamboozled customers, and DirecTV

Another item from the junk-mail files.

It’s amusing to observe how off-base some of this old-school dead-tree marketing can be.

I usually throw this stuff away without opening it, but what the heck, it was a slow mail day, plus this one was addressed to my business name, which was slightly unusual.

It was [...]

I’m a second-class citizen with Verizon

I’m really annoyed by a piece of junk mail I just got from Verizon.

Apparently, they’re pushing the fiber-optic TV/internet/phone bundle for $79.99 per month. Nice deal, right?

Except that I already have that bundle, and I’m paying $99.99 per month.

I like Verizon. I’ve had a bundled landline/internet/cellphone service from them for [...]

Marketing meditations on a pizza box

I picked up two pizzas from Papa John’s yesterday. The take-out $5.99 specials. There were a couple of random things I noticed on the box:

Coupons: A problem and a question

The coupons stuck to the top included the usual fare (two large pizzas for $18.99, family dinner special for $20.99, etc.) but on [...]