How to get perfect pancakes, I mean websites, every time

Three little pancakes, sitting in a pan...I recently wrote about pancakes — specifically, my journey to becoming a confident, consistent pancake-maker and pancake-recipe-tweaker, even though I started as a person who couldn’t trust herself to make decent-tasting pancakes at all.

I thought that post was completely non-business related. Hahaha.

Because it turns out that pancakes are a nice metaphor for websites. And I didn’t even realize that until a blog reader pointed it out to me.

Four ways to get yourself some pancakes

Let’s say you have a craving for pancakes. Haven’t we all, at one time or another? There are multiple ways to satisfy this craving, each with its pros and cons. Here, I’ll list a few:

Pancake acquisition method 1: Hire a personal chef

Pros: You will likely get pancakes that are Very Very Good, if not Divinely Perfect. You can describe how you want your pancakes to taste and look, as well as any special requirements you have (organic, gluten-free, whole-grain, special fruit compote on top, etc.) and the chef takes care of all the ingredients and labor. All you have to do is eat!

Cons: Your pancakes will likely be Very Very Expensive. You’ll also have to wait a long time to satisfy your craving, because you have to interview and hire your chef, and you may even have to install special kitchen equipment (did I mention expensive?). If you want to change the recipe, you’ll need to consult with the chef, which takes time and more expense.

Method 1 is like hiring a company to create a unique website for you. If you can afford the time and the expense (including the ongoing expense of having that company on call for changes and updates), you will get a unique and quality result, but chances are that description doesn’t fit you if you’re reading this DIY-focused blog.

Pancake acquisition method 2: Go out to eat

Pros: At a restaurant, you don’t have to do any of the prep, cooking, or cleanup. Just sit back and wait for delicious pancakes to be brought to your table. Far less expensive than Method 1, and quicker, too. Lots of restaurants are out there, so you have lots of choices.

Cons: First you have to get to the restaurant, which takes time and costs money. Restaurant food is usually much more expensive than home-cooked meals because you’re paying for the cooks, dishwashers, waitstaff, etc. Once you choose a restaurant, you’re limited to what’s on the menu, and even the most detailed menus don’t list every single ingredient, so you might end up eating too much sugar or something else you don’t want.

Method 2 is like hiring someone to build a site for you using templates or packages. My WordPress installation packages, for instance, are a bit like items on a restaurant menu — some substitution allowed, but very different from, and much less expensive than, full custom design. Also more expensive than DIY.

Pancake acquisition method 3: Buy a mix

Pros: Very inexpensive, and usually very easy — some mixes are just-add-water. With a mix, you can have pancakes anytime you want, at a moment’s notice.

Cons: You have no control over the ingredients, because they’re already prepackaged into the mix. And that means you have very little control over the flavor as well.

Method 3 is like setting up a blog on Blogger or WordPress.com. It’s cheap (or free), simple, and doesn’t take much time or effort to get started. But your website address, design, and even content are at the mercy of their rules and terms of service, which is not trivial if you want to use your website for business.

Pancake acquisition method 4: Find a recipe and learn to make it work for you

Pros: You have total control over the ingredients and cooking methods, and with practice, making from-scratch pancakes can be just as quick and easy as making them from a mix. You can be proud of cooking pancakes yourself, making conscious choices about all your ingredients, and meeting all your dietary requirements and desires.

Cons: You do have to put some effort into trying recipes, learning what different ingredients do to the final result, and of course you have to spend time doing the actual cooking. A failed batch (or even an okay-tasting batch that wasn’t everything you hoped for) can be frustrating.

Method 4 is like taking your website-building into your own hands. That may sound daunting, but the truth is that it’s never been so easy, or so affordable, to do it yourself. In fact, I have a tool that makes the whole process much easier: A complete guide to building your own website, called Site Setup Kit.

Site Setup Kit is much more than a prefab mix. It’s more like…a grocery bag filled with all the ingredients you’ll need (including some kitchen gadgets), plus multiple illustrated step-by-step recipes for the different types of pancakes you could create with those ingredients.

check out Site Setup Kit now

If you follow the tutorials, you will end up with a unique website. But more importantly, you will end up with the knowledge and skills to manage and tweak that website by yourself.

I partnered with Pamela Wilson of BigBrandSystem.com on this kit, which means that in addition to my tech-to-English translation and tips, the kit includes design advice and tutorials that will save you thousands of dollars while giving you the means to create a completely unique website.

So if this kit looks like what you’ve been waiting for, please check out Site Setup Kit now. We back this product with a cheerful, unconditional, 100% money-back guarantee for 30 days after your purchase, so there’s no risk to you.

check out Site Setup Kit now

The two steps you need to take before you can start building a website

Stepping stonesI talk about WordPress a lot, here and elsewhere online.

And sometimes I forget that not everyone is a WordPress wonk like me. That plugins and widgets are not, shall we say, everyday ordinary topics of conversation.

Especially if you don’t have a website at all, and you’re thinking you need one, and you’re not sure where to start.

Sound familiar?

This post is for you.

Step by step

See, there are two steps you need to take before you can even start to build a website. They’re technical steps, but they are well within the reach of anybody reading this blog post (whether you’re reading it on my website, in your email, or in your RSS reader).

Before you can build a website, you need a domain name, and you need web hosting.

If you don’t know exactly what those terms mean, or you (mostly, or sort-of) know what they mean but don’t know how to make decisions about them or how much they cost, I’ve got a gift for you.

Pamela Wilson (of BigBrandSystem.com fame) and I put together this nine-part no-cost series called Setting Up Your Website the Easy and Smart Way. Click to sign up here and you’ll get the first lesson right away!

Click to get the free course

Here’s what you’ll learn in the course:

  • What to look for in a web host, including a short checklist that will tell you if your budget web host is worth the money
  • The #1 web hosting mistake: don’t fall for this trap!
  • The elements of a successful domain name and how to pick a winner
  • Where to sign up for your domain name: we share our favorite resource
  • The industry-standard website creation tools used by some of the most powerful sites on the web today: they’re accessible to you, too, and we’ll show you where to find them
  • The two simple design decisions that will make your website look polished and professional

You’ll receive two exclusive special reports with in-depth information on setting up your website the easy way.

And you’ll get access to our no-cost on-demand class called Love Your Website. It’s a fast-paced, graphic-rich presentation that will walk you through how to get your site up and running, step-by-step.

I can’t wait to share these new resources with you. There’s no cost to you at all, so sign up now and you’ll get the first lesson today.

Click to get the free course

Free Motivational Posters

Here’s another cool gift for you — and a reason I’m thrilled to be working with someone with advanced ninja-level design skills!

To inspire and encourage you to start your step-by-step journey to an effective website, Pamela created this series of mini posters. Click here to download them. Find the one you like the best, print it out and put it on display where it will motivate you to take the steps needed to LOVE your website.

Love Your Website Manifesto
Stepping stones image by Nigel Davies on Wikimedia Commons, used under a Creative Commons ShareAlike License

Help! My site is down!

Has this website downtime scenario happened to you?

You swing by your own website, and your browser seems to be taking forever to connect. With a growing sense of horror, you begin to contemplate the possibility that something is wrong. Moments later, you get a timeout error message saying that the site “timed out” or “took too long to respond.”

Timeout error? Let’s not panic…yet

There are several causes for a timeout error, and it doesn’t necessarily mean you’ve been hit by website downtime. Plus, many of them are easily fixable. Try these basic tips before calling your web host in a panic:

  1. Try another site. Can you type in google.com or apple.com or any other site? If you can’t access any sites, the problem is likely your own internet connection, and not something specific to your site. If other sites work and yours doesn’t, keep reading.
  2. See if it really is just you. DownForEveryoneOrJustMe.com lets you type in any URL and see if it’s “just you” or if the site is “really down.” This has saved me from several panic attacks, because if it’s just me, I know that others can still see my site. If it’s really down, it’s time to check with your web host. If not, try a few more tricks:
  3. Toss your cookies. I’m not speaking metaphorically of panic-induced fit of vomiting, but rather of removing the little bits of code that various sites leave in your browser. They are often helpful, but sometimes pesky. Here’s a complete list of how to clear cookies in any browser.
  4. Clear your cache. Your browser stores copies of recently accessed pages so they will load quicker. Again, usually a helpful thing, but occasionally causes problems. Here’s how to clear your cache in any browser.
  5. Restart your browser. Sometimes (depending on your settings) this will auto-clear your cache, history, and cookies.
  6. Have a backup browser. It would sure be nice if all browsers were equal…but they aren’t. Sometimes one displays things weirdly or gets buggy.
  7. Try a different device. If there’s another computer (or a smartphone or an iPad or whatever) handy, see if you can connect using it. You could call a friend and ask if they can connect, but that’s essentially just a one-data-point version of #2.
  8. Reboot and try again. Sometimes the simple things really do work. You might also restart your router (if you’re on a home network, say) and see if that has any effect.
  9. Check with your robot spy corps. Pingdom is a website downtime monitoring service based in Sweden. You can sign up for a free account that includes one “check” (that means testing one website in one specific way, like via HTTP). You’ll automatically get an email when your site is down longer than a time you specify (you can get SMS messages, too, but I don’t use this option — the free account only comes with 20 SMS notifications per month, but unlimited email notifications). I have Pingdom check my site every minute (yes, no kidding, and it’s still free). It doesn’t *fix* website downtime or timeout errors, but knowing what’s going on helps enormously (plus I can accurately report facts to DreamHost if I need to). I just ignore the gentle pressure to upgrade to a paid account.

Pingdom's website uptime percentage graph

Same data expressed as website downtime in minutes

Now, if you need to contact your web host, you’ll be armed with specific information about your timeout error, and you won’t have to waste time trying the basics because you’ve already tried them.

Also, note that if your site is showing something different from a timeout error, like “500 Internal Server Error,” that’s an indication that the problem isn’t on your end (your browser, your computer, or your internet connection). That’s a signal to check with your hosting company.

Here’s hoping that your website downtime is both rare and short!

Teleclass Nuts & Bolts, Part 3: Recordings (and backup recordings!)

Our story so far:

I’ve taught quite a number of teleclasses about various tech topics, but I only realized recently that the setting-up and managing of teleclasses themselves is a tech topic that you might need help with.

I’ll describe the technological steps that I go through each time I set up and run a new class, from beginning to end.

In the previous two installments I talked about conference lines and getting the word out. Today’s topic is recording your teleclass.

Why record in the first place?

If you’re just starting out, you might be a little shy or even squeamish about the idea of recording yourself talking. And I totally get that. I still get a little weirded out by listening to myself on a recording, so I’m right there with you.

But here’s the thing: There’s no downside to recording your class. That becomes pretty clear if you flip the question and ask “Why not?”

  • I might say something stupid or sound dumb. Yep, you might, and no one ever has to hear the recording if you do. It’s yours. You can hide it, archive it, or delete it.
  • No one will ever want to hear/download/buy the recording. Yep, that might be true. But no one will ever be able to make that choice unless you have a recording in the first place.
  • I don’t know how. That’s OK, you can learn! Keep reading for your first steps.

Let’s flip these into reasons to go ahead and record:

  • I might say something brilliant. However unlikely you may think this outcome, it’s at least technically possible, right? And if you do, you’ll have captured it for posterity. Bonus: If someone else says something nice about your class, you’ve captured an instant testimonial!
  • If I ever want to create products to sell, having audio recordings gives me material to work with. You bet. You can even give them away as free bonuses, if you’re not ready to build an info product empire just yet.
  • This is a chance to practice something new. I think it’s a great idea for us solopreneurs to learn how to do most, if not all, the work our businesses require. If there are tasks you hate, sure, you can plan to outsource them at some point, but even if you do have that plan, you’ll want to know enough about what you’re doing to describe your plans to future helpers, right? And if it turns out there are tasks you can do yourself that you don’t mind, you can save yourself some money and feel super-capable at the same time. What’s not to like?

Now that I’ve given this great pep talk, let’s move on to the actual recording how-to.

Use your conference provider’s built-in recording feature

Most of the free conference providers offer free recording of their calls. If your call provider doesn’t offer this service, or charges you for recording, you really ought to switch.

The exact procedure for starting and stopping the recording depends on the conference provider. There should be clear instructions on the provider’s website or in the email you received when you signed up. And the provider’s automated system should walk you through the process as you do it, too.

For example, when I’m hosting a call using FreeConferencePro, I just have to press *9 to tell the service to start recording. I’m prompted to enter a number to identify the call (this is just any number that I make up, and I don’t have to remember it), then the # key, and then I hear “This conference is being recorded.” And when I hang up, the recording stops.

That’s it. As few as four key presses, and I’m recording.

Your conference provider should store your recordings for you, but you should still download a copy of the recording to your own computer as soon as possible after the call (I’ll cover downloading in a future installment of this series).

Always have a backup plan

If you’re going to record the call, I highly recommend creating a backup recording. You can (probably) do it for free, so the same “there’s no downside” argument applies. There is more than one way to handle backup recording, so here are a few ways I’ve done it:

Use a paid service like AudioAcrobat or BYOAudio. Each is $19.95 per month after a 30-day free trial; those are not affiliate links since I’m not a paying subscriber of either service. I have used AudioAcrobat in the past and it does make publishing audio files very easy, but WordPress plugins can do that job just as easily for $0. To record a conference call, you’ll need three-way calling to connect the AudioAcrobat recording service with your conference line.

Use your computer to record directly. This only works if you’re going to use Skype or a similar VoIP service for your call (which in general I don’t recommend due to possible connection and clarity problems), and if you have audio recording software and know how to use it. You’ll also likely end up with a recording that features your voice loud and clear, while any other voices on the call will sound like they’re, well, on a long-distance line. So you’ll want to be a savvy enough audio editor to do tricks like balancing out the volume levels. Not for the faint of heart.

My current favorite backup: TalkShoe.com. It’s a hybrid of an Internet radio network and a conference-call service, allowing both live webcasts and private invitation-only calls. I simply set up a private call, dial in using three-way calling, and have TalkShoe automatically record the entire call. Come to think of it, you could do this three-way-calling backup-recording dance with any other free conference service (or even another FreeConferencePro account).

Got a question about any of these services, or about recording conference calls? Leave me a comment or talk to me during my Open Office Hours!