Wow…I just read a blog post about a free teleclass that promises to give me a method for increasing the number of website visitors who sign up for my list.
On the face of it, how could this not be a good idea? Sign me up!
Except that when I clicked the link to get to the signup page, two glaring problems presented themselves:
1. The blog post said the class was “this coming Wednesday,” but the teleclass registration page identified the date as September 23rd (no reference to day of week). Er, Wednesday is the 24th. Knowing which date is right would determine whether I can sign up…plus now I don’t trust the presenters because they didn’t get the dates straight.
2. The teleclass leader, who was billed as one of the Internet’s hottest copywriters (and hottest was underlined!), committed a cringeworthy grammatical error on his own sales page: He invited me to “join [name of blogger] and I for a teleclass…”
Um, no. Havi wrote about exactly this error recently, so it was quite funny to see a real-life example pop up so quickly. Her description of a writer’s reaction: Dead on.
Interesting to note that I still wrestled (for just a few teeny minutes) with the idea of signing up anyway, thinking that there might be good stuff if I could get past the, well, glaring problems of the sales page. Fortunately, I recognized that that was my fear of missing out (thanks fear, I appreciate that you’re looking out for me, but I’ll take it from here) and not anything specific to the teleclass.
And I got to NOT sign up! Because why sign up for something that doesn’t resonate completely with every fiber of my being?
And no, I’m not going to link to the real sales page or the real blog post. Why would I advertise this madness?
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Posted by Wendy Cholbi, your friendly neighborhood swim-goggle-wearing technology-to-English translator
